You may have been to San Diego Santa Run and experienced the sea of Santa’s, all 4,000+ of them. Even if you haven’t, you hopefully have read how the run supports the Pacific Beach Holiday Parade. But what does that exactly mean?
The parade is hosted each year by Discover Pacific Beach, a non-profit organization, which works with the businesses of Pacific Beach to revitalize and promote the Pacific Beach Community physically and economically. Basically, they are like the Chamber of Commerce for the Pacific Beach community. One way of supporting their mission is to host annual events throughout the year, such as the parade.